There are number reasons that come to mind that support mastering making money online – no matter who you are or especially how old you are.
For example, today as I write this post, the first reason is obvious.
The ongoing pandemic is altering our world at an amazing rate. Every day more and more people are losing their jobs due to business closures. As a result, there is an increasingly lack of available jobs, especially in highly affected market segments such as tourism. As many of these closed businesses will be unable to survive the pandemic financially, many will not repopen. This, in and of itself, highlights the need for many people to seriously undertake the process of reinventing themselves and going online is a great place to focus on creating income.
This is or will be especially true for people over 50. Sally, the world has a long history of discriminating against people over 50, as if their hard to come by experience do not matter. With diminished employment opportunities, it will be harder and harder to find another job, but especially for this age group, even when the economy reopens.
Additionally many industries, such as tourism, restaurants, travel etc. may take years to recover. This again will limit the number of available employment opportunities.
Now the world is not all doom and gloom.
There are a couple of great things to understand and remember:
1) Many people were and are extremely successful in downturns, even during the Depression. (Remember crisis = opportunity) and
2) There are significant potential opportunities available for anyone online.
Current estimates indicate that there are approximately 4.33 billion Internet users around the world. Never before in the history of humanity has virtually anyone been able to potentially reach so many people, (and you don’t even have to leave your home – though by now, like me, I’m sure you’d love to!)
In contrast, just think if if you are operating a retail store in your hometown. For the most part your success is restricted to people coming through the front door, whcih many are doing more cautiously.
But, not with the Internet! You can reach out to virtually anyone, anywhere, at anytime and interact with them to increase your income.
You now have the potential, even sitting anywhere in the world, say lying on the beach in Hawaii or even home in your bathroom, to reach up to 4.33 billion people- especially if you know how and what to give them.
To make money, you have to give the right product to the right person, which therin lies the problem – which we will address in future posts.
Now, to be clear, you don’t have to reach all 4.33 billion people to be successful. With the right product or idea it is possible to be extremely successful and profitable by only reaching out to a small, small fraction of Internet users.
There are lots of online opportunities and there also many things you can do online to make money.
For example, you can:
- Create and sell a product;
- Sell other people’s products;
- Sell products through a third party like Amazon or other outlets.
- Create your own store on your own websites or via platforms like Shopify
- Write or market books via platforms like Kindle.
- Have someone write books for you and sell them on sites like Amazon Kindle.
- focus on “Affiliate marketing” for both physical and digital products where you advertise products and get a commission when someone buys the product. (Some affiliate marketing products pay significant commissions.)
- Create your own training or other digital products and market them online.
Skill sets you’re going to need to learn
To transition and master online commerce, you are going to have to learn and master some skills which may be new to you. These include:
- Online marketing,
- search engine optimization,
- if you sell on Amazon, you’re going to have to understand how that platform works
- if you advertise on Facebook, you’re going to have to understand how their platform works
- if you do marketing you have to understand how to do both free and paid advertising and also platforms like Instagram, twitter etc
Please understand, that it is not always necessary that you master any of these areas. It may be possible that you can hire someone or collaborate with people to do many tasks mentioned above.
Another obstacle you may come up against is that in many ways as the internet is relatively new, the rules can seem to change regularly especially with Google, Amazon and Facebook.
On a personal note a couple of the biggest obstacles I came up against in this process has been two things: a) information overload b) not knowing if I could trust the quality of information that I was reviewing.
The first is obvious. with point 2, one of the problems online is that many people selling products in reality, have limited business or even world experience. All too often the individual was in the right place, at the right time the right idea which they may have even copied from someone else. All to often they may be good sales people but their back office will be awful.
Becuse they are selling a product online doesn’t make them good businesspeople. I learned some of this the hard way. I’ve invested in courses that cost thousand of dollars which turned out to be garbage.
We don’t want you to fall into this trap.
Our goal here at viralgrey.com is to share what we have learned in our own process, so that you don’t have to make the mistakes that we have.
Please keep coming back. We will be putting up lots of good and honest content as quickly as we can in the hopes that this helps you as well. Please remember, with billions of people online, it is now much easier to reach a much larger market or even more importantly, specific targeted market and interact with them to market a product or service where you can make money. There are so many opportunities to start a business online and we know you can do it! P&P